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Don’t Let Your Business
Get Hidden in Google Search
Laureate Park Expands With
The Preserve by
Taylor Morrison Homes
Starting in May, Google will be roll-
ing out its mobile-friendliness ranking
signal. What does this mean for you?
Well, it means that if your website is not
mobile friendly, it could appear lower
in the search results, if at all. Mobile-
friendly websites are those that adjust
the size and text to appear on mobile
devices such as iPhones or tablets.
With almost 50% of all Google searches
originating from a mobile device, this
change will have significant impact on
how your business appears in search
results. Those websites that don’t pass
Google’s mobile-friendly test could re-
ceive fewer visitors, especially if your
website traffic is mostly from Google
and/or Google Maps.
So what can you
do to make sure
your website can
pass the test and
appear in Google
Check if your site
by using Google’s
clear pass/fail test.
You can do this by
typing your website
URL into the follow-
Enhance the visitor (your potential cus-
tomer) experience by updating your web-
site on mobile devices. You can do this by:
Removing all themes or software
that contain Adobe Flash.
Making sure your text is readable
Sizing the menu and other choice
buttons large enough for a finger to
Consider buying and installing a
good, responsive WordPress theme.
For less than $100 for a theme,
you can instantly convert your
site to mobile-responsive. Some
recommended themes are Elegant
and StudioPress Themes
(Nonahood News uses).
Some other elements
you should strongly con-
sider adding to your
website include: a promi-
nently displayed phone
number, a bold call-to-ac -
tion, map and directions
to your business, and
simple forms that adapt
to mobile screens.
Example of a non-responsive website (left)
and the same website with a responsive
design (right). Photo courtesy of
The Real Estate Market is
HOT! Thinking of Selling?
As more and more homes are
bought and sold here in the Nonahood,
it’s a good idea to know tax implications
ahead of time. When is the gain on the
sale of your home taxable? Know the
rules so you don’t get a BIG Surprise!
One of the best deals in the tax code
is the exclusion of the gain on the sale
of your home. This generous exclusion
could result in up to $500,000 remain-
ing tax free.
The tax rules are changing con-
stantly, however, and loopholes are be-
ing closed on a regular basis. Knowing
the rules could help you to avoid a big
surprise when you sell your home.
Prior to 1998, when you sold your
home you had to roll over any gain into
another house within the time period
allowed. That has all changed, and most
of the time there is no need to worry
about owing taxes when you sell your
home, even if you clear a hefty profit. In
many cases, there is no requirement to
report the sale on your tax return.
The exclusion amount, if you file as
single, is $250,000, and it’s $500,000 for
married filing jointly. There is an excep-
tion that allows a surviving spouse to
continue to use the $500,000 exclusion if
the jointly owned residence is sold with-
in two years after the death of the spouse.
NOTE: You cannot deduct a loss on
the sale of your personal home.
Your home can be a house, a house-
boat, a mobile home, a co-op apartment,
or a condominium. If you have more
than one residence, you can exclude
the gain only on the sale of your prin-
cipal residence. Generally, the residence
where you spend the most days during
the year is your principal residence.
Below are some common situations
where you could end up owing tax on
all or part of the gain from the sale of
You live in the house for two of the
last five years
If you sell your home at a gain be-
fore two years are up and you don’t
qualify for any of the exceptions, you
pay tax on the gain. However, there are
many exceptions. For example, if you
have to move because of health, a job
transfer, or other unforeseen circum-
stances, you still may be able to exclude
some of the gain at a prorated amount.
The house appreciated in value when
you were not living in it
Prior to 2008, you could have a va-
cation or investment home for years,
decades even, and watch it go up in
value. You could move in and live there
for two years before selling and be eli-
gible to exclude up to the maximum
amount of gain. This loophole has been
closed. In this case, you cannot exclude
the gain based on the increase in value
while you were not living in the house.
The house went up in value more
than the exclusion amount
It’s not far-fetched, especially in
some parts of the country, that the
gain will be greater than the exclusion
amount. In that event, you will pay
capital-gains tax on the gain over any
It wasn’t your principal residence
The rules for excluding the gain on
the sale of your home apply only to
your principal residence. If you have
a second home or any other home or
investment property, you may owe cap-
ital-gains tax when you sell.
You or your spouse already took an
exclusion within the last two years
You can take this deduction only
once every two years. For example, if
one spouse sold a home before they
got married, you will want to wait two
years after the sale before you sell an-
other house at a gain.
The rules can be confusing, but this
exclusion is still one of the best deals in
the tax code. Our job is to keep up with
and understand the constantly changing
financial environment. If you have any
questions, give us a call (888.513.9280).
The Preserve at Laureate Park re-
cently broke ground as the latest ex-
tension of Lake Nona’s fastest-growing
neighborhood. This highly anticipated
enclave will be built by Taylor Morri-
son Homes and will feature both high-
end and high-tech details.
For this private extension of the
Laureate Park community, Taylor Mor-
rison Homes will offer a collection of
more than a dozen home styles ranging
from 2,700 to nearly 5,000 square feet.
Each floor plan was developed with
sophisticated, technologically integrat-
ed open floor plans that provide both
space and thoughtful design. Homes
will feature an owner’s retreat, covered
lanais, two- and three-car garages, and
energy-conscious design features.
The Preserve at Laureate Park will
provide additional attractive options for
new homeowners looking to find their
place in Lake Nona. This development
will set high standards for beauty and
responsible design while contributing
to this growing, dynamic community.
For additional information, visit:
RUSSEL KOST, CPA | ACCOUNTABILITY SERVICES
5 MAY 2016
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