Home' Nonahood News : NONA 080116 Contents The Neighborhood Is Growing
As our residents know well, Lake
Nona is the place to be in Orlando.
Once a best kept secret, Lake Nona has
become the best-selling community in
Orlando and is among the country’s
fastest growing with more than 4,000
homes or 6,500 units if you include
our growing apartment and townhome
community. And the good news for
residents, your home values are rising.
Lake Nona is averaging 20% higher per
square foot than the immediate market.
Here’s the scoop on the residential
construction projects that you may
have noticed around town:
Laureate Park continues to be Lake
Nona’s most active neighborhood with
more than 1,060 homes sold to date.
Taylor Morrison has been expand-
ing the north side of the neighborhood
with The Preserve, a new community
with homes starting in the mid-400s.
Laureate Park’s only gated subdivision,
The Preserve homes range from 2,700-
5,000 square feet and feature 2 and
3-car garages with the finest interior
features, including GE’s Energy Star
Gourmet Appliances and energy effi-
cient and green certified fixtures.
Work also recently began on Phase 7
between Tavistock Lakes Boulevard and
Nemours Parkway on approximately 55
acres of land. This will be an expansion
of the neighborhood with more single
family homes and townhomes from our
Laureate Park builders.
Immediately adjacent to the Lau-
reate Park Village Center is an expan-
sion project known as Neighborhood
Center Phase 1, which will include the
addition of 141 housing units including
townhomes and single-family, custom
Coming soon you’ll also see the ex-
pansion of the Village Center, adding
more office, shopping and retail space
to the neighborhood.
Lake Nona’s second apartment com-
munity also recently opened its doors
and is finalizing construction in the
next few weeks. With a rolling opening,
Landon House saw it’s first residents
began moving in during the month of
June and has signed more than 80 con-
tracts in only a few weeks.
The community’s amenities in-
clude a resort-style pool, game and
media center, pet spa, relaxation gar-
den and executive business confer-
ence center. The urban-style apart-
ments feature one, two and three
bedroom options overlooking Medi-
cal City and the new Town Center.
Prices start at $1220/month. Visit
is sponsored by your company and pro-
vide a clear call to action.
Learning From National Com-
panies: ‘The Guinness Guide to
This classic example of native ad-
vertising was created by notable adver-
tiser David Ogilvy in the 1950s. It is still
used as a model for modern native ad-
vertising because it provided valuable
information to the reader and tied in
Guinness without being overly sales-y.
This visually appealing, informa-
tion-rich piece walked readers through
numerous oysters, the regions they
come from, and interesting facts about
each. It did so with a visually appeal-
ing design that easily fit within any life-
style, entertainment, or food publica-
tion as well as posters in bars and pubs.
It combined that story with a clear call
to action: Drink Guinness to wash down
your oysters. The content can stand
alone within the publication when you
remove the Guinness brand.
Not Just for National Brands
Native advertising isn’t just for the
national brands. Local and small busi-
nesses can create their own successful
campaigns. You just have to get crea-
tive. Below are some ideas you can try
for your business.
Personal trainer or gym – Feature
stories of high school or college
athletes as they make their way
through the season. Or, feature past
college or professional athletes who
return to their high school for sum-
mer training. Highlight pep talks
encouraging young athletes to keep
Lawyer or Accountant – Profile
young women making an impact
on business. Take it a step further to
feature female business owners in
Photographer – Provide basic
instructions on the best ways to use
your smartphone to capture those
precious family moments.
Automotive – Feature different
destinations within driving distance
of Lake Nona. This could be a series
of one-hour to one-day driving des-
tinations. Take it a step further by
engaging on social media to vote on
the best driving destinations.
Restaurants – This is probably the
easiest area to get creative. From wine
and cocktail pairings to providing reci-
pes, there is no limit of possibilities!
Still Not Sure How to Get Started?
If the idea of creating a native ad-
vertising campaign sounds appeal-
ing for your company, but you aren’t
sure you are up for the task and your
time is limited, Nonahood News can
help. We offer more than just dis-
play advertising services. Email us at
call us at 407.308.5443 to find out how
we can assist you in your local market-
One of the first native advertising pieces, David Ogilvy created this piece for Guinness in the 1950s.
continued from page 5
Photo courtesy of Michael St. Claire
7 AUGUST 2016
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