Home' Nonahood News : NONA 100116 Contents Dee Greene
Nonahood Clothing Designer Reveals
Clothing as a Stylish Art Form
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ever 21 and other places. I told them I
had ideas for clothes I could share with
them, but again, it just never happened.
I was producing music a lot at that
time, and we did some events at a
clothing store and skate shop. And at
the same time, a new business started
at IU (Indiana University) called Dope
Couture. They got really big and moved
to Los Angeles. They went out of busi-
ness, and I was just sitting around with
my ideas. I knew I wanted to do some-
thing with my ideas and didn’t really
know how to do that. I was getting tired
of waiting with different people telling
me “no.” So, I texted the guy who owned
the store and told him I want to start
this idea, and I asked him if he knew
where I could go to get the shirts print-
ed. He told me that’s what his company
was now, that’s all he did was the print-
ing. He said he could tell me how to set
everything up. Then it was really easy.
What inspired you to start
What inspired me was that besides
all the high-end brands, I was see-
ing that all of the normal things the
younger kids were wearing were like
the screen-printed stuff, and it was all
about rap, sex and drugs. And I thought
that’s cool if that’s what you want, but
you don’t have to promote it. No one was
really doing a positive message that’s not
cheesy. A lot of the stuff with a positive mes-
sage doesn’t look good, you wear it to church
or with your friends, but they’re not going to
take a picture of it and put it on Instagram
and be proud of it and talk about it.
So, I just came up with a bunch of
different names. I was stuck on the
story of the 12 disciples, and how they
were a really weird group of people
when you look at them, but they did
something positive. A lot of people look
at Martin Luther King and think, “OK,
that was cool in history,” but they don’t
try to do the same thing, and you could
still do that. So, I took those 12, the dis-
ciples, and I took the word “plus” and
that’s plus the people today.
Then I wanted to have a logo that
when people see it, it makes them won-
der. So I took the Roman numerals XII
and added PLVS, the Latin spelling.
I saw on your website about not
following social norms; tell me a
little about that.
I believe that nowadays, people
try to be too politically correct. People
are scared to talk about certain things.
For example, certain people feel a cer-
tain way about gay marriage, but cer-
tain companies won’t say something
because they’re worried about sales.
That’s not really even the important
thing when it’s all said and done. Peo-
ple are just so worried about what so-
ciety says, like wear these colors dur-
ing this time of year. Why? You don’t
even know why. If I want to wear bright
purple in winter, I’m going to do it. So
it’s just different things like that. It’s
the whole thing about college, too. You
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don’t have to do to college if you don’t
want to. There’s a lot of people that start-
ed businesses that never went. People
think that just because you’re going to
college, you’re doing something better
than someone that’s not, and that’s not
the case. It’s just challenging people to
do what you want to do. Be yourself. If
that’s what you want to do then pursue
that rather than worry about what other
people think because nine times out of
10 they’re not happy with what they’re
doing. Why are you going to follow their
path? That’s really what it’s all about.
So what do you like most about liv-
ing out here in Lake Nona?
It’s a nice area, and they’re building
it up. I mean, it’s really safe, too, you
don’t have to worry about anything re-
ally. I like there’s a lot of good restau-
rants. I always go to Nona Blue and Mr.
K’s. Outback is cool, too. We have a lot of
good restaurants over here. And it’s de-
cently close to everything. It’s like 20-25
minutes from downtown. The weather
is so much better than Indiana. I’m just
happy to not be in the snow. Wherever
I live down here, I’d probably be cool, I
don’t even care. It just feels like vaca-
tion every day, really. I don’t even look
at the weather ever.
“Love Thy Neighbor” – did that one
(collection) come from the Bible?
Yeah, obviously that came from the
Bible. It was right before Pulse started.
After that happened, a lot of people I
know needed that message. I feel like
people really don’t try to help each
other out as much. Everybody can
get money, there’s enough to go
So you have two sayings –
“Love Thy Neighbor” and
“Thou Shalt Not Kill.” Any others?
All of the other stuff I’ve done this
year has been like logos. So people can
get an idea of the brand.
Tell me about what you hope to
achieve with XII PLVS and what
your long-term goals are.
The end goal? I just hope it changes
peoples’ lives really. You can make mon-
ey, but what about when you die? You’re
done. I mean, obviously someone else
can run the company, but it’s just like
for Tupac, for example. He died, but be-
cause of all of the stuff he recorded, it’s
almost like he’s not really dead. You can
still get inspiration from that. So even if
the brand doesn’t take off right now, it’s
still on the Internet, and information is
still out there. Even if people don’t get it
until 10 years from now, it could inspire
somebody else to do something. What
I really want to do is inspire people to
be positive to do helpful things for the
community. Obviously, I want to make
money, but if you make change, that’s
better. Making change.
How has social media affected
A lot. It’s harder down here. But it’s
been picking up because I know a lot
of photographers and models. I think
that’s the way to go now. On my Snap-
chat, I make connections with people
from places like Russia. I don’t even
ship there. So, social media helps a lot.
“What I really want to
do is inspire people
to be positive to do
helpful things for the
I want to make money,
but if you make change,
that’s better. Making
You can check out all of Dee
Greene’s work and purchase XII
PLVS merchandise at
– Instagram: @xiiplvs - Pinterest:
14 OCTOBER 2016
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